For those marketing managers contemplating whether or not to use Google’s Ads for marketing (previously Google Adwords in 2018), we’re going to cover a simple way how to use them. As you know, Google Ads are everywhere. If you have a business address or email with Google, you’ve received a coupon from them encouraging to run an ad and they’ll match a dollar amount.
The episode base of the topic is Kent’s article on encouraging companies to buy their own brand for ads. It’s pretty simple to say, why, rather than ask the question. Here are 5 reasons: