nathanwebster
SEwNAW Podcast
July 21, 2019

Buy Google Ads With Kent Lewis

For those marketing managers contemplating whether or not to use Google’s Ads for marketing (previously Google Adwords in 2018), we’re going to cover a simple way how to use them. As you know, Google Ads are everywhere. If you have a business address or email with Google, you’ve received a coupon from them encouraging to run an ad and they’ll match a dollar amount.

The episode base of the topic is Kent’s article on encouraging companies to buy their own brand for ads. It’s pretty simple to say, why, rather than ask the question. Here are 5 reasons:

1. Protect Your Brand
2. Manage Your Reputation
3. Enhance Performance
4. Increase Revenue
5. Test Messaging

To read and see the examples to go along with the reasons, check out Kent’s article on SEM PDX –> https://www.sempdx.org/blog/pay-per-click/why-buy-branded-ppc-terms.

For all the other podcasts of Kent and Nathan, check out one of the earlier episodes –> https://mrsocialentrepreneur.com/how-to-dominate-in-your-industry.

In case you didn’t know, here are the voices you hear:
Host: Nathan Webster, NW & Associates, LLC (aka, Mr. Social Entrepreneur)
Guest: Kent Lewis, Anvil Media (aka, PDX’s Godfather of Marketing)

YOU ARE YOUR INVESTMENT. Marketing and buying ads are your company’s investment. Make time for yourself so you don’t have regrets. Your company/organization needs your attention in this arena. Success isn’t going to drop in your lap, it needs to be attracted to you.

Now, go buy your brand on Google Ads. Be intentional in pursuing your goals.

Enjoy the show!

Dream Big,
N

nathanwebster
SEwNAW Podcast
February 17, 2019

Black Suburbia Privilege

After the last couple of years from the Trayvon Martin shooting to the hate crimes being committed, I wanted to revisit a topic I wrote years ago in 2015. In my life, I’ve been extremely blessed to have dodged social minefields of uncomfortable conversations and unfair treatment.

Our company goal was to speak the truth and stick up for the little person, but I had no idea how my life was going to be turned upside down.

Since this article was on my experience, I wanted to marry to controversial topics together, black and privilege.

My privilege of being in the black suburbs caught up with me in 2015, and it has changed my outlook of how I run my business, why I love Vancouver, WA, and the need for us to come together and make change.

I proud to be black, from the suburbs and my journey.

So enjoy the podcast!

Sincerely,

Nathan A Webster

Cheryl White
Social Entrepreneur
September 26, 2018

Fearing Failure

“If you have no tolerance for failure, you will not create anything new.”
~ Brené Brown

Fail. Failing. Failure.

Words many, if not all, of us fear or have feared at some point in our lives. As humans the fear of failing is one of the greatest we face. I once believed if I failed then I was a failure. I allowed it to define me. To take me down. How did I overcome this catastrophic fear in my life? By failing.

There are different ways to fail. There is the failed business venture, a failed relationship, an idea or dream that didn’t quite work out. There are varying levels of failing. Some are mere mistakes. Some can take us down for a time. But failure can only take us out if we let it. How we choose to approach the situation will make or break us.

We’ve all heard the cliché, “Failing does not make one a failure.”
The question is, do you believe it?

Personal Experience

A while back I was terminated from a position for the first (and actually only) time in my life. At first, I felt humiliated. I felt like a failure. I felt like a loser. I sat alone in my living room processing all that had transpired. I learned years ago that feelings are very real. However, some feelings are based in lies while others are based in truth. I asked myself two key questions:

“What is the truth in what you are feeling?”
“What are the lies in what you are feeling?”

A Change of Perspective

The answers to those questions changed me. Because of my willingness to be honest with myself I saw what happened as an opportunity. While I had no idea what my “next” would be I now had all options open to me. I gave myself time to process how I arrived in my situation. I accepted the role I had played. I forgave myself and those who had wronged me. I used the situation as an opportunity to learn and to grow personally, professionally, and spiritually.

Today I say with full honesty that I am better for it.

Maybe the “new” that needs to be created in your life will come through failing. Maybe your “next” will be found through something painful and difficult to go through. Don’t fear failing. Expect it.

Success happens when we are brave enough to take the risk to fail.

Keeping it real,
Cheryl

nathanwebster
September 10, 2018

Articles

Enjoy our Content!

July 21, 2019

Buy Google Ads With Kent Lewis

June 23, 2019

Brands be Trollin

May 19, 2019

Omnichannel Marketing

April 28, 2019

Why to Fail Forward

April 21, 2019

The Top 10 Effective Social Media Strategies in 2019

April 14, 2019

Elliot for Water

September 21, 2017

I Almost Died

February 9, 2017

Pray or Worry, You Can’t Do Both!

October 23, 2016

Godly Endurance

October 14, 2016

Pride is Your Enemy

September 18, 2016

Humble Yourself

September 15, 2016

Your Story is for God’s Glory

October 27, 2018

Transitions

September 26, 2018

Fearing Failure

August 26, 2018

The High Cost of Burnout

July 26, 2018

The Power of Help

June 25, 2018

My Greatest Hurdle….

May 23, 2018

Moving Toward Difficult Conversations

BE Your Dream! Programming

10 Steps to Starting a Nonprofit

John Lee Dumas

Black Girl Magic with Chauntrice

Cheryl White
Social Entrepreneur
July 26, 2018

The Power of Help

One of my greatest strengths (and my greatest weakness) is fierce independence. It is my greatest strength when I set myself to accomplish what must be done. It becomes my greatest weakness when I refuse to ask for help. One of my favorite authors, Brené Brown, in her book The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to be and Embrace Who You Are, has this to say:

“One of the greatest barriers to connection is the cultural importance we place on ‘going at it alone.’ Somehow we’ve come to equate success with not needing anyone. Many of us are willing to extend a helping hand, but we’re very reluctant to reach out for help when we need it ourselves. It’s as if we’ve divided the world into ‘those who offer help’ and ‘those who need help.’ The truth is that we are both.”

I’ve spoken with many leaders of small to mid-size nonprofits in recent months and noticed an interesting and concerning trend: there are many people with passionate, giving hearts who begin the hard work of starting a nonprofit or social enterprise without doing the necessary personal and professional prep work to equip them and their organization for a sustainable future. Venturing out like this can be an incredible opportunity to learn; it can also create a mess when we don’t get the right help from the right people and places.

I want to pause and give credit to every individual who has embarked on this marathon.

It takes vision and courage to see a need and be willing to do something about it. It takes grit to do it blindly and, “figure it out.” It takes authenticity, vulnerability, and even greater courage to ask for help when we don’t know what to do next.

Developing organizational infrastructure is critical to the long-term sustainability of an organization. Jim Collins in his book Good to Great in Social Sectors says:

“…start by focusing on the First Who principle—do whatever you can to get the right people on the bus, the wrong people off the bus, and the right people into the right seats.”

This process takes great strength, wisdom, and discernment. It will require asking – and listening to – help from those outside your organization.

How and when do you ask for help?

First, be self-aware. Do what you must to assess your own strengths and weaknesses.
Second, be willing to have difficult conversations with your team about their strengths and weaknesses.
Third, Listen. Ask questions so you can understand what strengths are missing in your team.
Fourth, (and most important), get help from those who have the expertise to take you forward. It may be an Executive Coach, fundraising consultants, business consultants, or others.

Asking for help is not a sign of weakness. It is the strongest thing you can do for yourself, and your organization. Take it from me, a fiercely independent woman who has learned (the hard way) to accept help from those who can when I cannot

Keeping it real,
Cheryl

nathanwebster
SEwNAW Podcast
July 1, 2018

Wake Up Your Sleeping Giant

When I look around I reflect back on my short time on being on this earth, we have made a lot of improvements. Thank God for technology, it has quadrupled everything that we do. I remember on Friday nights using my blockbuster card and getting some Jiffy popcorn and having a grand ol’ time for $40 (which was a deal). Now, for only a small fraction and a mobile device, everyone in the household could be watching something different.

Technology has definitely made things a lot easier. From the ways that we communicate and engage, to how we do business. Even by becoming an entrepreneur, the barriers to entry have immensely lowered.

However, for all the good there is a bad. And this episode I’ll talk about how it has allowed us to be a lot more dormant when it comes to our own gifts. The giant that allows us to be great is in a deep slumber.

Click here to subscribe and give us a review on iTunes.
Click here to subscribe and give us a review on Soundcloud.

Click here to submit your iTunes review!

Dream Big,
N

Cheryl White
Social Entrepreneur
June 25, 2018

My Greatest Hurdle….

Memories…

A friend recently asked me what my greatest hurdle in developing my career has been. My mind instantly flooded with many memories. Some amazing and beautiful. Others painful and overwhelming. It seemed like writing a letter to my younger self about how to overcome would be the best way to process the question. I want to share that letter with you. This process has been therapeutic and encouraging to my (now older) self. It is honest and vulnerable. My hope is it will inspire you to step into a similar journey.

To my younger self,

What a journey you have had. Looking back at all you’ve experienced, there is much I want to tell you. History cannot be changed. This letter will not change what has been. Time machines are pure science fiction. This letter is meant to encourage you to stay the course, no matter what obstacles you find in front of you. Regret nothing. Be intentional to look for opportunity in every encounter in front of you; most of all the good, the bad, and others..

There are many hurdles ahead of you. The greatest one, the one with the power to take you down, is you. Your childhood held many challenges. Many voices spoke lies over you. Choose to not believe them. Choose to accept who you are created to be. Lean into it. Every beautiful part of who you are.

Your passion for life will inspire others. Your strengths will take you far in life.

You are a woman with great purpose. Some will tell you that your power, one of your greatest strengths, is a weakness. Don’t believe them. It is the greatest thing about you. Don’t let the views of others keep you from your purpose. Your power is not a corrupt power. It is the hidden strength of wisdom and discernment. You have the ability to see potential in every situation. This is not an accident. It is how you are wired. It is good.

Some will tell you your value as a woman is rooted in tradition. It is rooted in their belief system. Don’t believe them. As a woman you bring a specific perspective to the leadership table. A perspective unique to who you are. A perspective to be valued. Never fear sharing your perspective. Never fear the gift of leadership within you.

Overcoming the hurdle of yourself means you must be intentional to dig deep. It means you must take ownership of painful things in your life. Learn from them. It means not only accepting yourself; it means loving yourself. Most noteworthy, my younger self, it is imperative you know this: confidence is not pride. Be confident in who you are. See the beauty in every moment. If you do all these things (and more), you will go far.

What’s next?

There is much, much more I plan to say to my younger self in the days and weeks ahead. I know that each of us faces hurdles in developing our careers. Most of all as Social Entrepreneurs. Some hurdles are financial. Some are gender or race based. Others are, as in my case, hurdles we choose to put on ourselves.

I would love to hear from you. What has been your greatest hurdle? Have you overcome it? How did you overcome?

I am looking forward to the conversations ahead!

nathanwebster
SEwNAW Podcast
June 24, 2018

Monart Gives Back

As we’ve said before, you don’t have to be a nonprofit to do social good. Mona Brookes, founder of the Monart Drawing Schools and the Monart Method is a great example of this! Mona brings art to another level because it isn’t just about drawing. This is about engagement and problem-solving and developing an eye for detail.

We had the pleasure of sitting down with Mona and chatting with her about how she was able to create the proven Monart Method and bring it into her local school’s all because of a grant she received over 40 years ago. Listen to her journey now!

The Monart Method is now available to all. Learn more about Mona and the Monart Method by clicking here.

Resources:
California’s Art Council

Click here to subscribe and give us a review on iTunes.
Click here to subscribe and give us a review on Soundcloud.

Click here to submit your iTunes review!

Dream Big,
N

nathanwebster
SEwNAW Podcast
May 13, 2018

The 4 P’s of Marketing

I believe somewhere in the world this sentence is said about a 100 times a day, “I had a really great idea.” And then the dialogue goes back and forth with a trusted confidant.

It looks something like this:
Confidant- so what was it?
Great Idea- if I tell you, you can’t tell anyone. Ok?
Confidant- ok. I won’t.
Great Idea- so this is my idea… [the great idea]. So what do you think?
Confidant- that sounds cool. Why don’t you get some help with it and make it into a business?
Great Idea- I don’t want them to steal it, so I’m working on a non-disclosure agreement (aka, NDA).
Confidant- oh, ok.

[a year later]

Confidant- so how’s the business coming along?
Great Idea- I’m still working on my on NDA.
Confidant- have you made any other progress on it?
Great Idea- well, some but I’m being careful to I speak to about it.

I’ve lost count how many times I’ve had this conversation with someone. We all have great ideas, but some of us don’t know how to implement into reality. In my opinion, the idea isn’t that great yet. Not until you have a recurring customer give you a raving review.

When starting a business from a simple idea, you’re not thinking of the framework or the logistics of repeat customers. Not unless you have a marketing background.

One of the core principles of marketing is the 4 P’s. In the digital era of non-stop constant ads, we’re being bombarded with it. Every company has a strategy and if the budget allows, there is a mass amount of dollars being invested to get you to buy. Within 30 to 90 seconds, they have told you the following:
1. Product (what they’re selling)
2. Price (how much)
3. Place (where you can purchase)
4. Promotion (why it’s a special offer)

In this podcast, I go into explaining this a bit more. Even though we had some great episodes on marketing in the past, I wanted to break it down a bit more for those who want granular nuggets. To check out the other previous episodes, click below:
Marketing with Kent Lewis of Anvil Media
Online Marketing and Social Media
Marketing Campaigns and Channels Pt. 1
Marketing Campaigns and Channels Pt. 2

Click here to submit your iTunes review!

Dream Big,
N

Photo by Rodion Kutsaev on Unsplash

nathanwebster
May 9, 2018

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Multi-Functional

I've excelled in the US Marine Corps, corporate leadership, academia and self-employment.

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I've created profitable content, videos, business plans, and college curriculum.

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