The mass marketing model is quickly going away. Even though I may have grown up with a television set as the only means of family entertainment, I can’t say that’s the same for me and my kiddos. My kids get mad when we have to watch commercials.
Kids: “Dad, why can’t we fast forward through all these commercials?”
Me: “It’s how they pay the bills.”
Kids: “Oh my gosh, Dad. It’s annoying.”
Of course, I have my “back in my day” speech in my head. I’ve also said it out loud and then they really get annoyed. So as a marketer, you have to adjust to current times and made me think of my interaction with them.
The disruption of technology has impacted the marketing world as well. From the larger companies understanding it’ll be better coming from a consistent voice and person, the marketing mix is being promoted via a person. It makes the brand much more personable. Here are some examples:
Kent’s Simple Steps
When promoting a personal brand via public relations, Kent breaks down six simple steps. I encourage you to listen to the podcast a couple of times if you’re just beginning. Below are the steps:
- Speaking Engagements
- Syndicated Articles from another Brand
- Securing Press Coverage
- Social Media Presence
- Industry Awards
- Paid Speaking & Book Sales
Developing a personal brand cannot be done overnight, so take your time.
Here’s Kent’s Portland Business Journal article.
To keep it real and honest, don’t be scared to ask for help. Our marketing company, NW & Associates, LLC, specializes in brand marketing and helping all types of businesses go to the next level. However, we’re not as big as Kent’s company, Anvil Media.
And we’ve talked about influencer marketing, and it’s not the same thing.
Ultimately, what I’m saying is you don’t have to do this alone.
Enjoy the show!