There’s nothing more frustrating than spending an exorbitant amount of money and time on an ad and don’t receive a return on investment (aka, ROI). One of the biggest lessons I learned when I was promoting my nonprofit years ago, was to stay in within my comfort zone for content creation so I could have a plethora of options for my marketing mix. The uncomfortable part was distributing the various content through every possible channel without knowing the response- and yes, it was completely uncomfortable.
When I was initially preparing for this podcast, I was sidetracked by all different possibilities. I have so much to share and asked myself what could I add to compliment the other episodes.
“Should I talk about a marketing mix?”
“What if I expanded on Google ads since Kent and I already spoke on it from a previous podcast?”
“Maybe I should talk about Facebook pages and their ad center.”
Then it came to me. Focus on the easiest way to make money.
Anyone Can Promote
One of the best ways I learned how to promote was the candy bar at church when I was a pre-teen. In between Sunday School ending at 11:15am and church service starting at 11:30am, the church groups would sell chicken, chips, soda, coffee, candy, and more yummy goodies.
I sold the candy and chips because I was good math, and loved talking with adults. The profits went to our youth group for trips and supplies. Plus, it was fun.
Despite being a shy kid, I always loved to be challenged so it was a great fit.