How to Become an Industry Influencer

Let’s get to the core of why you clicked the link to read this. In order to be relevant in today’s time, you have to be an industry influencer. So, how do you become a brand or industry influencer in your space?!

You have to dominate your industry. Period.

Oh, wait. You want tangible steps of the how, right?!

Kent has you covered in the podcast. For the listeners wanting some text for context, he wrote a great article on LinkedIn. Follow along by clicking this link –> https://www.linkedin.com/pulse/how-become-industry-influencer-part-1-2-kent-lewis/.

Host: Nathan Webster, NW & Associates, LLC (aka, Mr. Social Entrepreneur)
Guest: Kent Lewis, Anvil Media (aka, PDX’s Godfather of Marketing)

Enjoy the show!

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Dream Big,
N

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The Optimization Geek in the Hoodie

Any form of business within the same industry can be cut-throat, but that’s not how I view things. I’m not one who believes to trample on others to get what I want. I truly believe there’s enough money for every business to succeed. However, not all businesses will succeed because they’re in it for the wrong reasons.

My findings in my experiences of why businesses fail is the inability to help others. Since we only have 24 hours in a day, I know there’s only so much I can do by myself, which is why I’m elated to have this article focused on The Key Business Strategy You’re Not Spending Enough Time On by Mike Arnesen from UpBuild in Portland, OR.

Finding fellow geeks in this competitive space can be difficult, but they’re out there. Have faith in your value and what you bring the table, which is how I met Mike. Therefore without further ado, I’m happy to introduce PDX’s Optimization Geek, Mike Arnesen’s article.

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Buy Google Ads With Kent Lewis

For those marketing managers contemplating whether or not to use Google’s Ads for marketing (previously Google Adwords in 2018), we’re going to cover a simple way how to use them. As you know, Google Ads are everywhere. If you have a business address or email with Google, you’ve received a coupon from them encouraging to run an ad and they’ll match a dollar amount.

The episode base of the topic is Kent’s article on encouraging companies to buy their own brand for ads. It’s pretty simple to say, why, rather than ask the question. Here are 5 reasons:

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Omnichannel Marketing

By Kent Lewis, Anvil Media (aka, PDX’s Godfather of Marketing)

The goal of smart marketers is to target prospects and customers with the right message in the right place at the right time to maximize brand awareness, positive perception and ultimately, sales. With the proliferation of smartphones, tablets, laptops, and social media platforms, it is becoming increasingly challenging for brands to craft and digitally syndicate a message that will achieve the goal. One solution to the challenge is omnichannel (aka omni-channel) marketing, defined as a multichannel approach to sales (and marketing) that seeks to provide customers with a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. This podcast covers the fundamentals of an effective omnichannel marketing program.

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Why to Fail Forward

From years of running a nonprofit beginning with “Dream Big” in my title, my journey of success included failure on a daily basis. I failed more times than I succeeded, but success erased all the negative feelings about those events.  For some people, when I say “Fail Forward” to them, I see a negative kneejerk reaction.

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The Top 10 Effective Social Media Strategies in 2019

Social media is a major marketing channel, which is why you clicked this link to come to this article. Hence, why Anvil Media’s Kent Lewis and I had to do a podcast on this topic. Being a social media marketing guru is a must in 2019. For a shortlist, here is the gist of the conversation:

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Elliot for Water

How would you react if I told you that you could become a superhero and change the life of 800 million people? According to WHO, this is the number of people who still live without access to safe drinking water. Now, thanks to Elliot For Water, you can directly impact all those lives by simply searching the web.

Elliot for Water, in fact, is a search engine just like Google, the difference is, it donates 1 liter of water every time you search the web. The search engine allocates 60% of its profit to finance clean water projects in developing countries.

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Introducing MobileMoxie’s Cindy Krum

In mid-March of 2019, I had the privilege to attend Portland’s SEMPDX‘s ENGAGE Marketing Conference. This was a 2-day event and the agenda was jammed packed. The audience primarily consisted of marketing professionals with a heavy emphasis on digital marketing experts.

Just in case if I lost you with the vernacular, sorry. SEM is the abbreviation for search engine marketing. Similarly, SEO is an acronym for search engine optimization.

Ok, back to SEMPDX.

A couple of things grabbed my attention and I said, “Oh shoot, I need to take notes.”

The key takeaways for me were the following:

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How to Dominate in Your Industry

Starting a business isn’t for the faint. It takes courage and commitment. Sacrifices have to made. Hard work is a constant while networking to increase exposure to make a sell.

The sell of your product/service is good; however, newly-born entrepreneurs don’t think about dominating to they realize the work is a dogfight because you need multiple sales. Selling never stops.

One sale is competing and won’t pay the bills. We have to pay all the bills.

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