Make $100k without a College Degree

On January 1, 2020, I have a chance to sit down and interview a driven and passionate individual. Her name was Blaire G Hervey. I met Blaire via LinkedIn a couple of months prior, and we hit it off in my opinion like we were long-lost cousins.

We sat down for the podcast interview, which was our second time meeting, and it clicked as if we picked up where we left off the last time we met. When Blaire started talking about the interview questions, I realized she and I would be doing several more episodes, because there’s not enough time to pack all of her diamonds in one podcast. 

Blaire’s attitude was infectious. She possesses a mentality that nothing will hold her back, keep her down, or stand in her way. Blaire glowed with determination. 

[I always love it when I can say “Fail Forward” with people and they immediately get it. Blaire got it.]

For the podcast, this was the first time we focused on helping anyone make a specific amount of money. The goal of the podcast has never been about money, but we can’t live without it either. As social entrepreneurs doing social good, I realize we as a collective can focus too much on the purpose of the organization rather than the profits, so it was good to balance it out hence, why Blaire’s episode was so powerful.

Blaire’s story, just like many others, or one can fall in love with because they can identify it as her own. Her story isn’t only about ‘hard work’ or ‘hustling’ to her next opportunity. So when she told me the title of her show would be, “Make $100k without a College Degree,” I was like, “this is going to be good.”

Making $100,000 without a degree is mind-blowing for any hard-working blue-collar worker. To make six figures without a degree isn’t what’s promoted in society, so this episode is one of my favorites. I hope you’ll enjoy it as well. 

I take my hat off to Blaire and all that she had to accomplish. However, I believe she’s going to earn way more than $100k because she doesn’t settle in mediocrity. She walks in excellency. 

I’m looking for my great conversations with this gamechanger. 

Host: Nathan Webster, NW & Associates, LLC (aka, Mr. Social Entrepreneur)
Guest: Blaire G. Hervey, Runway Erday & ZoomInfo Powered by DiscoverOrg

Enjoy the show!

Click here to submit your iTunes review!

Dream Big,
N

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How to Become an Industry Influencer

Let’s get to the core of why you clicked the link to read this. In order to be relevant in today’s time, you have to be an industry influencer. So, how do you become a brand or industry influencer in your space?!

You have to dominate your industry. Period.

Oh, wait. You want tangible steps of the how, right?!

Kent has you covered in the podcast. For the listeners wanting some text for context, he wrote a great article on LinkedIn. Follow along by clicking this link –> https://www.linkedin.com/pulse/how-become-industry-influencer-part-1-2-kent-lewis/.

Host: Nathan Webster, NW & Associates, LLC (aka, Mr. Social Entrepreneur)
Guest: Kent Lewis, Anvil Media (aka, PDX’s Godfather of Marketing)

Enjoy the show!

Click here to submit your iTunes review!

Dream Big,
N

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The Optimization Geek in the Hoodie

Any form of business within the same industry can be cut-throat, but that’s not how I view things. I’m not one who believes to trample on others to get what I want. I truly believe there’s enough money for every business to succeed. However, not all businesses will succeed because they’re in it for the wrong reasons.

My findings in my experiences of why businesses fail is the inability to help others. Since we only have 24 hours in a day, I know there’s only so much I can do by myself, which is why I’m elated to have this article focused on The Key Business Strategy You’re Not Spending Enough Time On by Mike Arnesen from UpBuild in Portland, OR.

Finding fellow geeks in this competitive space can be difficult, but they’re out there. Have faith in your value and what you bring the table, which is how I met Mike. Therefore without further ado, I’m happy to introduce PDX’s Optimization Geek, Mike Arnesen’s article.

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Buy Google Ads With Kent Lewis

For those marketing managers contemplating whether or not to use Google’s Ads for marketing (previously Google Adwords in 2018), we’re going to cover a simple way how to use them. As you know, Google Ads are everywhere. If you have a business address or email with Google, you’ve received a coupon from them encouraging to run an ad and they’ll match a dollar amount.

The episode base of the topic is Kent’s article on encouraging companies to buy their own brand for ads. It’s pretty simple to say, why, rather than ask the question. Here are 5 reasons:

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Omnichannel Marketing

By Kent Lewis, Anvil Media (aka, PDX’s Godfather of Marketing)

The goal of smart marketers is to target prospects and customers with the right message in the right place at the right time to maximize brand awareness, positive perception and ultimately, sales. With the proliferation of smartphones, tablets, laptops, and social media platforms, it is becoming increasingly challenging for brands to craft and digitally syndicate a message that will achieve the goal. One solution to the challenge is omnichannel (aka omni-channel) marketing, defined as a multichannel approach to sales (and marketing) that seeks to provide customers with a seamless shopping experience, whether they’re shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. This podcast covers the fundamentals of an effective omnichannel marketing program.

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Why to Fail Forward

From years of running a nonprofit beginning with “Dream Big” in my title, my journey of success included failure on a daily basis. I failed more times than I succeeded, but success erased all the negative feelings about those events.  For some people, when I say “Fail Forward” to them, I see a negative kneejerk reaction.

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The Top 10 Effective Social Media Strategies in 2019

Social media is a major marketing channel, which is why you clicked this link to come to this article. Hence, why Anvil Media’s Kent Lewis and I had to do a podcast on this topic. Being a social media marketing guru is a must in 2019. For a shortlist, here is the gist of the conversation:

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Elliot for Water

How would you react if I told you that you could become a superhero and change the life of 800 million people? According to WHO, this is the number of people who still live without access to safe drinking water. Now, thanks to Elliot For Water, you can directly impact all those lives by simply searching the web.

Elliot for Water, in fact, is a search engine just like Google, the difference is, it donates 1 liter of water every time you search the web. The search engine allocates 60% of its profit to finance clean water projects in developing countries.

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Introducing MobileMoxie’s Cindy Krum

In mid-March of 2019, I had the privilege to attend Portland’s SEMPDX‘s ENGAGE Marketing Conference. This was a 2-day event and the agenda was jammed packed. The audience primarily consisted of marketing professionals with a heavy emphasis on digital marketing experts.

Just in case if I lost you with the vernacular, sorry. SEM is the abbreviation for search engine marketing. Similarly, SEO is an acronym for search engine optimization.

Ok, back to SEMPDX.

A couple of things grabbed my attention and I said, “Oh shoot, I need to take notes.”

The key takeaways for me were the following:

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