How to Dominate in Your Industry

Starting a business isn’t for the faint. It takes courage and commitment. Sacrifices have to made. Hard work is a constant while networking to increase exposure to make a sell.

The sell of your product/service is good; however, newly-born entrepreneurs don’t think about dominating to they realize the work is a dogfight because you need multiple sales. Selling never stops.

One sale is competing and won’t pay the bills. We have to pay all the bills.

This isn’t about competing. Entrepreneurship is about dominating. There are too many folks to compete with instead of learning of how to dominate within your specialty, niche, and/or expertise.

No matter if you’re nonprofit or for-profit, key leaders are understanding you have to dominate within your industry. The days of mass marketing, appealing to the crowds, and waiting for people are over.

Kent and I go in this podcast episode blind without any notes of any kind.

Kent’s company, Anvil Media.
Kent’s profile, LinkedIn.

Enjoy the show!

Click here to submit your iTunes review!

Dream Big,
N

Resources

Six Habits of Professionals More Successful Than You
https://www.linkedin.com/pulse/six-habits-professionals-more-successful-than-you-kent-lewis/

How to Become a Social Media Guru in 3 Easy Steps
https://nwebsterllc.com/2018/01/11/become-social-media-guru-3-easy-steps/

Three Reasons Why You Should Publish on LinkedIn Pulse
https://www.linkedin.com/pulse/three-reasons-why-you-should-publish-linkedin-pulse-kent-lewis

Three Not-so-Secret B2B Sales Hacks
https://www.linkedin.com/pulse/three-not-so-secret-b2b-sales-hacks-kent-lewis

The Three Golden Rules of Networking on Social Media
https://www.linkedin.com/pulse/three-golden-rules-networking-social-media-kent-lewis

Referral-based networking
https://www.anvilmediainc.com/marketing-resources/articles/referral-based-networking/

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Getting To Thriving With Sarah Oliveri

It’s always nice to run into professionals who understand the nonprofit hustle. The grit and grind it takes to run a nonprofit doesn’t always have words. Sarah Oliveri is one who has lived it and helping others in the vein with her PivotGround organization.

Sarah’s secret sauce is her Nonprofit Blueprint.

Don’t let the nonprofit trick you. Her methods are not just for nonprofits. Sarah’s business acumen reaches in both sectors, nonprofit and for-profit.

Check out the podcast for yourself down below. Also, there’s the opening paragraph to her secret weapon article. If you like what you see, click on the link to learn more of how she can help your organization grow.

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The Secret Weapon to increase capacity without spending more money that Nonprofits NEED to start using: The Nonprofit Blueprint™

Most nonprofits are organized with a lot of heart, which is to say, that many are relatively disorganized. When they are “organized” we find the issue of silos forming with communication and collaboration divides between departments or administration vs. non-administration. There can also be entire functions that are missing from an organization resulting in stagnated growth and diminished impacts. Without the right kind of organizational structure for your nonprofit, you are bound to feel overwhelmed, wear too many hats, and struggle with delegation.

To continue reading, go to her site by clicking here.

Sarah’s company, PivotGround.
Sarah’s profile, LinkedIn.

Click here to submit your iTunes review!

Dream Big,
N

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How to Grow Your Business Managing Online Reviews

I’m not a huge online shopper, but when I do reviews are a huge part of it. I probably peruse over 15 to 20 reviews from 5-stars to 1-star, and that’s on the first site. After two to three more consumer platforms, I go thru another 10 to 20 reviews. Lastly, I like to see it in person depending on the product.

It’s not for everything I buy, but something I could have buyer’s remorse that’s one of my processes. To shop online is difficult because I don’t have the immediate gratification of walking away with it. On the contrary, it can also work to my benefit.

The worst part of going to the store and they don’t have it. Even though their site states they have it at that location, nothing is there. Those experiences push me more and more to an online shopping experience. Hence, why I look at reviews.

How about you? How do you shop online? Do you look at reviews?

Kent’s article he wrote is a good guidebook to follow along as you listen to the podcast. I’ll tell you which one I’m guilty of too.

Here’s the link: https://www.sempdx.org/blog/online-reviews-management-tips/.

Kent’s company, Anvil Media.
Kent’s profile, LinkedIn.

Enjoy the show!

Click here to submit your iTunes review!

Dream Big,
N

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Black Suburbia Privilege

After the last couple of years from the Trayvon Martin shooting to the hate crimes being committed, I wanted to revisit a topic I wrote years ago in 2015. In my life, I’ve been extremely blessed to have dodged social minefields of uncomfortable conversations and unfair treatment.

Our company goal was to speak the truth and stick up for the little person, but I had no idea how my life was going to be turned upside down.

Since this article was on my experience, I wanted to marry to controversial topics together, black and privilege.

My privilege of being in the black suburbs caught up with me in 2015, and it has changed my outlook of how I run my business, why I love Vancouver, WA, and the need for us to come together and make change.

I proud to be black, from the suburbs and my journey.

So enjoy the podcast!

Sincerely,

Nathan A Webster

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6 Digital Marketing Predictions for 2019

For those looking for marketing hacks to grow your business, look no further. Anvil Media’s Kent Lewis and I are at it again. This podcast breaks down super simple hacks for your brand to capitalize on in 2019.

If you’re asking, “how do I market myself?” We have the answer.

Are you asking, “how important is SEO (aka, search engine optimization) in my website?”

Is your marketing person wanting to know how to better position your website, we have the answer.

As we move into 2019 as a pivotal year for brand promotion on countless media platforms, are you ready to begin the new year gaining an edge on your competitors?

That’s what I thought, so let’s go to the next level!

Read Kent’s blog:

As the momentum of 2019 rolls in, it is a great time to look ahead to what we can expect in the digital marketing industry in the year ahead.

As we’ve done for the past 12-plus years at Anvil, we sat down as a team to discuss our 2019 digital marketing predictions, and we want to wish you the happiest of holidays with this special gift. Enjoy.

Video trends will increase in marketing, messaging and media.

Live video content, i.e. streaming, encourages high engagement and will be an even more valuable tool for brands in 2019. This type of video content will be more search friendly with more prevalent use of closed captioning and the power of artificial intelligence. AI can transcribe audio to make video more searchable. Video previews will auto-play on most platforms. With the ease of video production essentially being in everyone’s phone, video will also take on more of a 1-to-1 approach. Personalized video messages will start replacing chat, email and phone calls as ways brands communicate with customers. Videos will be created to thank a customer, deliver support or follow up on customer questions.

To read the full article, click here.

Click here to submit your iTunes review!

Dream Big,
N

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Let’s Be Honest About The Grind

When I wanted talk about this new era of tweets and instagram pics of showing people ballin’ out of control talking about the grind, I’m like “Psshhh… please.”

I’m like Y’all out here telling lies. No one went from 0-120 doing their grunt work on a yacht. We all started from somewhere without any fame or glamour.

The rigor it takes to make the magic occur takes your undivided attention.

Entrepreneurship isn’t a Team Sport was a podcast I did earlier this year. As we wrap another great year, I’m disturb how many people believe being an entrepreneur is easy. The word “grind” is tossed around like it’s an $0.10 candy at the local minute mart.

Therefore, I had to drop four nuggets about this grind on the podcast. Make sure you take notes for future reference. I’d advise you share this with someone who wants “more” and needs help cracking the code.

Without giving it away, one of my favorite truths aren’t everyone can do the grind. Hence, why there’s a 9-to-5 for those who can’t hack the pressure it takes to make it happen.

Click here to submit your iTunes review!

Dream Big,
N

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Referral-Based Networking, Portland Style

Kent and I went at again, but this time we talked about networking. Being from Vancouver, WA, which is a small little suburb of Portland, OR, I’d thought we should talk about how to go outside your local area. In some cases, this is more about going outside your comfort zone.

Our basis for this conversation started with Kent’s original blog, click here. In addition, he briefly mentioned the video about finding your why by Simon Sinek. 

Enjoy our podcast!

Click here to submit your iTunes review!

Dream Big,
N

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Choosing which Marketing Works Best for Your Business

Choosing which Marketing Works Best for Your Business

With companies feeling the pressure of the technology disruption hitting their businesses, we’re living in uncharted waters being forced to produce or fail. Starting my consulting business in 2014 with the complete naivety of helping faith-based groups and nonprofits, I was clueless about truly grasping how the business world was drastically changing right in front of my eyes.

The consumer is the boss, and they’re 100% in charge.

Consumers have always been in charge, but not like this. Predicting the consumer pathway or journey to the “purchase decision” has never been too complicated when you have the right systems in place. There’s no company that has a silver bullet to solve these problems, nor there is any time to be comfortable.

Today’s marketing strategy for businesses has drastically changed. As an emerging small business within the B2B marketing industry, all businesses have to adjust to a new world with digital at the forefront. The good ol’ brick and mortar super juggernaut dominant companies are flailing away, while the younger consumer market focuses are more relevant opportunities.

Again, the consumer is the boss.

In this podcast, Kent and I talked about what type of marketing agency will work best for your organization. There isn’t a one-size-fits-all model. Just like Target and Walmart have stopped making super huge everything fits-in-one-size-all building because society is demanding a different experience.

For other resources, check out Kent’s Articles below:

Full-service agency vs. boutique agencies: which is right for your business?
Click here.

In-house Agency vs. Outsourcing Digital Marketing
Click here.

Click here to submit your iTunes review!

Dream Big,
N

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Which is Best, Self-Employment or Job

Which is Best, Self-Employment or Job

Everyone’s journey of bringing home the money is different. From the time I could remember, I was always hustling to learn how to make money. When I was 15 years old, I opened my first bank account and received what other kids didn’t have, an ATM card. I was the man!

But since we all have a different journey, here’s the podcast on how I chose my path of a trailblazer. The best advice I have to give is, be true to you!

Click here to submit your iTunes review!

Dream Big,
N

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