Marketing with Kent Lewis of Anvil Media
With a leaping high five, I’ve completed my first online interview. It may have had some technical issues, but the content is rich. Our podcast show is truly for any business professional, but specifically designed for the social entrepreneur.
Since our world is changing, we as nonprofits and social entrepreneurs need to understand how to get in front of our client base. Texting is the new way to communicate, not emails. Search engines are replacing the fat directory book of Yellow Pages. Social media platforms are now mediums to remain in connection. Smartphones are used to do homework, watch entertainment shows, and create business documents. As a social entrepreneur for 10+ years, I’ve had to redefine traditional vs. modern ways of communicating.
We as social entrepreneurs need to understand we have to brand and market our organizations. None of us are exempt from marketing. One of the best and most cost-effective ways of marketing is via the digital landscape. Kent Lewis from Anvil Media was gracious to endow some great nuggets of how to begin in this space.
Kent Lewis is President and Founder of Anvil, a consultancy specializing in measurable marketing that moves businesses forward. Under his leadership, Anvil has been recognized as an Inc. 5000 fastest growing private company as well as most admired, most philanthropic and the fastest growing company in the Portland Business Journal. Lewis’s industry recognition and awards include Portland Business Journal’s Top 40 Under 40, Top 25 Most Influential Pay-per-Click Experts and American Marketing Association Marketer of the Year. He is co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area professional trade association for search marketers.
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In the meantime, Dream Big and Godspeed.