October 7, 2018

How to Monetize Your Website

by nathanwebster in SEwNAW Podcast

How to Monetize Your Website

After countless hours of hard work, your website is published and live. You’ve created a masterpiece. It’s available for the whole world to see, and begin to share it with the masses except there is one problem.

Your website isn’t able to be monetized.

I can completely understand how much hard work has gone into this endeavor, but now the real work that needs to be done is still incomplete. Monetizing your website is a big deal. This is your opportunity to showcase to the world that your website is accessible, easy to navigate and have access to your level of expertise 24 hours 7 days a week.

After Megan and I completed the workshop on how to monetize your website, that’s when I realized we needed to go a step further and provide this information to everyone that is willing to learn how to make the best use of their site. Hence, this podcast.

The 4 key takeaways items are:

  1. 1st impressions are important. Your content needs to get people’s attention.
  2. Once you have their attention, keep it. The content needs to appeal to your audience, which should be you’re number one avatar (aka, customer profile).
  3. Need to have a convincing call to action (aka, CTA) buttons flowing throughout the page.
  4. A process that allows you to follow up when a unique visitor request information

Without going too much into details of the podcast, I’m grateful for Megan was there to really speak to the audience and engage with them about who specifically your website is designed to and for. She went into great detail understanding how much a company’s service or product isn’t supposed to appeal to the masses. Even though we may want it to be available to the masses, you can’t afford for everyone to be your customer.

Let us (NW & Associates) know if you’d like to do a branding session.

Enjoy the episode!

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Dream Big,