June 12, 2015

How to Become a Social Entrepreneur | Step 8 – Packaging Infrastructure

by nathanwebster in Social Entrepreneur

How to Become a Social Entrepreneur | Step 8 – Packaging Infrastructure

From all the traction and progress you and your team have been making, you need to begin packaging your infrastructure’s materials. With all the networking and meetings you’ve attended, your materials should be readily accessible to be shared. You can do this in a one page document, brochure, or info-graphic postcard. By packaging your infrastructure, you’ll provide another layer of credibility to your cause and efforts.

Packaging infrastructure doesn’t mean you make it complicated. Simplicity is the best policy. Keep the words basic, and the paragraphs short. Add graphics to bring the words to life. Keep as general as possible so it won’t date you as you grow and evolve. This keeps the budget low to maintain, because this is your first marketing piece.

Therefore, make sure you have your team approve and agree. Everyone should endorse this because all your colleagues will use this as a tool to promote your organization. And for the recipient, this leaves them a lasting impression of the experience to expect. I believe you should never leave a potential donor, client, or partner empty handed.

REMEMBER – To learn how to become a Social Entrepreneur, be careful of the advice you
receive. Make sure it’s uplifting, empowering and constructive. If you stay focused on the
results, you’ll accomplish the goals you set for yourself and/or your cause.

I write this because my business is personal. My struggles are for your gain. No strings attached.

Nathan A. Webster, MBA