Getting up in front of people has never been a weakness for me. Talking in front of strangers wasn’t hard either. I don’t care if I know them or not, public speaking was easy for me.
When I was younger, my friends would like to use me to encourage others to “get the party started” at times. In a very appropriate and mature way–for those that thought otherwise, I’m ashamed of you (lol)–I began to make people laugh, enjoy one another, move from out of their spot and have fun. Or from a business perspective, I was able to help others market themselves to get the results they wanted.
All businesses need to know how to market themselves. Nike kills it with their motto, “Just Do It.” In this podcast episode of Social Entrepreneur with Nathan A Webster our guest is Chris Bullock. He’s the President of I Am Business Marketing, a marketing firm in Vancouver, WA helping small to medium size businesses grow. This episode is all about marketing yourself and your organization.
For social entrepreneurs and entrepreneurs alike, one of the biggest questions is how do I market myself? In this world of digital technology, it’s important to create a clear and consistent brand to market yourself. You can create your consistent brand through blogging, creating relevant infographics and making videos for your target audience.
The core four tips Bullock gave of marketing yourself, was the following:
- Create a first signal opportunity for yourself;
- Use technological resources to capitalize on running your business more effective and efficiently;
- Create a disruption to get others to notice;
- Be transparent to get those results.
For more information, the sources discussed in SEwNAW are below. We hope you enjoy our show. Any feedback is good feedback. Subscribe, share and review!
In the meantime, Dream Big and Godspeed.