For those marketing managers contemplating whether or not to use Google’s Ads for marketing (previously Google Adwords in 2018), we’re going to cover a simple way how to use them. As you know, Google Ads are everywhere. If you have a business address or email with Google, you’ve received a coupon from them encouraging to run an ad and they’ll match a dollar amount.
The episode base of the topic is Kent’s article on encouraging companies to buy their own brand for ads. It’s pretty simple to say, why, rather than ask the question. Here are 5 reasons:
1. Protect Your Brand
2. Manage Your Reputation
3. Enhance Performance
4. Increase Revenue
5. Test Messaging
To read and see the examples to go along with the reasons, check out Kent’s article on SEM PDX –> https://www.sempdx.org/blog/pay-per-click/why-buy-branded-ppc-terms.
For all the other podcasts of Kent and Nathan, check out one of the earlier episodes –> https://mrsocialentrepreneur.com/how-to-dominate-in-your-industry.
YOU ARE YOUR INVESTMENT. Marketing and buying ads are your company’s investment. Make time for yourself so you don’t have regrets. Your company/organization needs your attention in this arena. Success isn’t going to drop in your lap, it needs to be attracted to you.
Now, go buy your brand on Google Ads. Be intentional in pursuing your goals.
Enjoy the show!