5 Fundraising Tips in Q4
We’re in the home stretch, friends! We’re in the final two months of the year and we’re ramping up for the busiest part of the giving season. If you’ve found yourself here thinking – well what do I do to raise money? – you’ve come to the right place.
I had a great time talking to Nathan about five tips of things to do before the year wraps up, but because Nathan and I have your back, I’ve written up some notes from what we talked about.
For the full version of these tips, check out my blog at www.nonprofitchapin.com/blog.
Let’s get into it!
- Think of a story that illustrates your impact.
- We’re all emotional creatures, and we love a good story. In your story, try to get as specific as possible, describing the people involved and using descriptive language about the setting and the feelings. Show, don’t tell!
- You can use this story everywhere, whether in mail, email, social media, or even in person.
- Tell your story & communicate it out.
- If you have the capacity, send out a mail appeal. You can stick with a simple letter and donation envelope. Mail it out to donors from at least the past three years.
- Definitely make time, however, to focus on electronic communications, email and social media. Keep your email as simple as possible, from the subject to the text inside, and make it very obvious what you’re asking for in the email.
- Use Giving Tuesday.
- Since we’re just a few weeks away, don’t spend too much time and energy on it – but at the very least, send out an e-blast with a donation button and post on social media (remember to use the hashtag #GivingTuesday!).
- Check out their website at givingtuesday.org – it has tons of great resources.
- Use your board & other passionate volunteers.
- Ask your board to talk to their circles about the work your organization is doing.
- If there are a few extra passionate board members, have them follow up with donors who did not give their gift by the last two weeks of the year. If there are board members who are uncomfortable with asking, have them make some calls to say thank you.
- Say thank you!
- Make sure your acknowledgment letter template is ready and fits in with the message you set with your story. Make sure your electronic acknowledgment message also reinforces your story.
- Try to have an attitude of gratitude while working with your donors. The end of the year can be a stressful time of year, and customer service is key in making sure donors have a positive experience with your organization.
- And extend that attitude of gratitude to yourself and the other staff or volunteers who are working tirelessly during this season.
Speaking of saying thank you, thank you for the great work you’re doing. I hope you can take some of these tips and implement them to get your story out and raise plenty of money. Your cause is worth it, so it’s up to you to tell your donors and prospective donors all about how they can be part of it.
Questions? Check me out at www.nonprofitchapin.com – I’d love to connect and help you out with your fundraising!
Written by Chapin
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